The document a squad sends to a business. What the sponsorship is, what the business gets, and where the branding goes.
Open the PDFThe document an individual player sends to a business — what the Series is, and the one offer they get back.
Open the PDF
This guide is for whoever is running the money side for a touring squad — a coach, a team manager or a couple of parents. That is the whole job, and one person on each half is plenty. GCS does a fair bit of the heavy lifting on the first one.
Four packages, sold to local businesses that already know your families. At the top of their suggested ranges that is £12,000 — around £857 a player before you raise anything else.
Everything else: one good evening, every player raising their own share, employers who match what staff raise, and small grants. Slower money, but nobody has to say yes to a logo.
This is the part squads underestimate. A sponsor is not buying a line on a piece of paper — we put them on the kit and in front of our audience.
A touring squad in GCS kit. Sponsor marks sit on the front, back, sleeves and caps.
These are suggested price ranges — you decide what to charge. The proposal you send carries no prices.
Sell all four at the top of the suggested ranges and you have £12,000 before anyone runs a quiz night.
| Package | Top of suggested range |
|---|---|
| Gold | £5,000 |
| Silver | £3,000 |
| Bronze 1 — sleeves | £2,000 |
| Bronze 2 — caps | £2,000 |
| Total | £12,000 |
Most squads do not fill all four first time, and that is fine. Gold at £3,000 and one Bronze at £1,500 is £4,500 — still £321 a player, and still more than any raffle will ever raise. Sell what you can this tour and the businesses that said no will know who you are next time.
Start with businesses that already know your families: parents who run one, firms that supply the club or school, last season's sponsors, local trades backing other youth sport. One yes in four or five approaches is normal, so twenty names gets you four sponsors. Ask in person where you can — Gold is almost never sold by email.
Pick three and do them properly. These are the ones that work for a whole squad.
Quiz, race night or a sportsman's dinner with an auction. A hundred tickets at £10, a raffle, and three auction lots — a signed tour shirt, the right to name the twelfth man, a day with the coaching staff — will clear £1,500 to £1,900. One well-run night beats five small ones.
All fourteen doing one sponsored thing together. Cover the distance from home to the island you are touring — roughly 4,300 miles to Tobago, about 300 miles each — or bat through a full day in relay. It photographs well and every family pushes it to their own network at once.
One email to every family asking them to check whether their employer matches what staff raise for good causes. Ten minutes of work, and for some squads it brings in more than anything else.
Town and parish councils, Rotary, Lions and local sports trusts hold small pots for young athletes and often struggle to give them away. Applications are short. Apply to five.
Whoever your team sits under is the first place to ask. Clubs run a 100 club and a bar, schools a parents' association, academies their alumni.
Sponsorship is invoiced by TCA Sports Tours and paid direct to us, then credited against your squad's tour account, so you never handle it. Everything you raise through fundraising stays in your own fund and comes off what families pay.
And give every player the Player Fundraising Guide. Set them all the same target — around £350 works. Fourteen at £350 is another £4,900, spread across the squad instead of two willing parents.
Replace anything in purple and keep it short. Attach the Business Sponsor Proposal and let that do the explaining — it has no prices in it, so you decide what to ask for.
Subject: [Team name] cricket squad — [destination] tour sponsorship
Hello [name] — in [month, year], fourteen players from [team name] travel to [destination] to play in the Global Cricket Series. Every match is streamed and live scored.
We are looking for four local businesses to back the squad. Sponsorship puts your logo on the playing kit, the training wear and the caps, with social support from us and from the Global Cricket Series itself. The attached proposal shows what each level includes.
Could I have fifteen minutes with you in the next fortnight? Sponsor logos go to GCS on [date], so the kit is decided before then.
[Name] — [role], [team name] tour squad
Name the deadline. Once sponsor logos go to GCS the kit is set, and a business that cannot decide will decide when that date arrives.
Bring your own numbers. If you know your membership, your newsletter list or the Saturday gate, say it out loud — it lands better from you than printed in a pack.
Go back to last year's sponsors first. Easiest yes you will get all campaign.
No gambling, alcohol, tobacco or vaping brands, and no use of the GCS marks by a sponsor. All artwork is approved by TCA Sports Tours.
This is a guide to raising money towards your Global Cricket Series tour — ideas, examples and practical advice for you and your family. It starts with one decision: how much do you want to raise?
£250. £500. £1,000. The whole trip if you are ambitious. There is no right answer — pick a number that feels worth the effort and work back from it. A £500 target over twenty weeks is £25 a week, and most of the ideas in here will clear that in an afternoon.
Once you have a number, everything gets easier. You can tell people what you are raising and why, you can see whether one good sponsor would cover it, and you know when you are done.
An adult sets up anything online, in their name, not yours.
Ask for a fixed amount and take it when someone says yes. Pledges settled months later have a habit of never arriving.
Say thank you properly. A photo from the tour to everyone who gave is what gets you backed again next time.
One business backing you can cover most of a target on its own, and it is the single quickest way to raise real money. You are not selling advertising space — you are asking someone who already knows you to put their name behind a young cricketer going to play international cricket.
Start close and work outwards. A business one of your family runs or works for. The firm that did your kitchen, services the car, cuts the grass at your club. Your parents' employer. Your club's existing sponsors, who already back cricket and already know your name. A coach, a former player, anyone in the game who has done well out of it. Warm names first — a business that knows you says yes far more often than one that does not.
The kit branding and the Global Cricket Series posts are arranged by whoever runs the tour for your team, and they cover the team's own sponsors rather than yours. A sponsor you find yourself is backing you personally — so what you offer them is yours to give.
Their logo on the sleeve of your playing shirts. GCS prints it as part of your tour kit, so there is nothing for them or you to arrange beyond sending the logo over in time.
A sticker on the back of your bat. You organise and print that one — a local sign shop will do a sheet of them for a few pounds.
A post from you. Naming them when you are announced, and a thank-you with a photo from the tour that they are free to use themselves.
That is the whole offer, and it is worth £300–£500 to a local business.
Get a challenge going and people will back you — and your sponsor's logo goes on the sleeve of the shirts you play in.
Put a challenge on an online fundraising page and you stop asking people for money and start giving them something to get behind.
This is the part that raises your profile as much as your total. A challenge gives you something worth sharing with friends, family, businesses and on social media — and it shows people you are putting the work in yourself rather than just asking. That is what makes the second and third donation arrive.
In the garden, filmed on a phone, counted out loud. Simple, visual and finishes in an afternoon.
A virtual distance challenge. One player worked his way up to the equivalent distance from his house to the tour destination, posting the miles as they went in and raising money the whole way. About 4,300 miles from the UK to Tobago if you want the full version — or pick a stage of it.
Run it in cricket whites, in your singles, or padded up if you really want people to sponsor you. Uncomfortable and funny, which is exactly why it works.
Hours in the nets, balls faced without getting out, catches taken, miles run or cycled, sixes hit. Any number people can watch go up will do.
Set the page up first, with a target and a date. Post the challenge before you do it, again while you are doing it, and once more when it is done with the total. Three posts is enough.
Send the same link every time. A page with a total climbing on it raises the last hundred pounds on its own.
Ask your parents whether their employer runs matched giving. Many large firms match what staff raise for community causes, pound for pound, and most families have never asked. One email to an HR department can double everything else on this page.
Your town or parish council, Rotary, Lions and local sports trusts all hold small pots for young athletes and often struggle to give them away. Applications are short. Apply to five. £100–£500 each.
A quiz or race night, £10 a ticket, forty people, plus a raffle. Easier to fill a room with a couple of other players doing it alongside you, and you split the takings. £400–£1,000.
Most people say yes on the second ask rather than the first, and nearly everyone means to give and then forgets. A friendly reminder with the link is not cheeky, it is how fundraising works.
I am [first name], [age], and I play for [team].
In [month] I am going to [destination] to play in the Global Cricket Series, an international tournament.
It costs [amount] and I am raising [target] towards it by [date].
Here is how you can help: [what you want them to do].
I am Tom, 14, and I play for Malvern CC.
In July I am going to Tobago to play in the Global Cricket Series, an international tournament.
It costs £2,600 and I am raising £500 towards it myself by the end of April.
Here is how you can help: sponsor me £20 for a six-hour batting challenge on 12 March.
"I have been picked to play cricket for an international tournament in Tobago in July. I am raising £500 towards it by [date]. Would you sponsor me £20?"
You still go. Whatever you raise comes off what your family pays, so falling short of your number means they make up the difference — it does not cost you your place. Anything you do raise is money they do not have to find.
Send them the Player Sponsorship Proposal — it explains what the Global Cricket Series is and what they get, so you do not have to. Say what you are asking for, usually £300 to £500, when you speak to them.